Apple Iphone: Apple Overtakes Xiaomi in India Smartphone Shipments:IDC

Apple Overtakes Xiaomi in India

The International Data Corporation (IDC) for Q4 2015 is that Xiaomi surpassed Apple in the smartphone market in India in terms of units shipped. Samsung continued to be the supplier of smartphones in India by Micromax,Lenova, and lava.
According to city level smartphone monthly monitoring of IDC, the top 30 cities of India constitute approximately 51% of the total smartphone market in Q4 2015. The data says that New Delhi has generated peak demand, which was followed closely by Mumbai.
IDC explained that the top 5 cities in India constitute about 60 percent of smartphone sales in India online. 4G phones account for about 45 percent of the market in these cities. Top 5 providers in the investigation of the top 30 city Samsung smartphones were IDC, which remained at the top in the direction of 30 cities in India, in Q4 2015 in the cities. IDC added that growth was driven by J-series and the series (which was made up of online sales only), holding market share of 29.4 percent in the 30 major cities.
Micromax had second position in Q4 2015 and captured 14.7 percent of the market. Lenovo and Motorola combined held third place with a market share of 10.1 percent in Q4 2015 and were labeled as "value" more brand directed by models such as Lenovo K3 Note, Lenovo Vibe P1M, and models of Motorola Moto G (Gen 3).
Intex and lava stood at fourth and fifth position respectively. Intex was 8.2 percent, while the share of lava followed closely with 7.1 percent. One of the biggest surprises emerge with the most recent data was when Xiaomi surpassed Apple with a market share of 4.6 percent while the second captured 3.5 percent share. IDC said Apple dominated in the "over $ 300 (about Rs. 20,000) smartphone 'segment with a market share of 42.1 percent. According to the market research firm, an important factor to help Apple edge last Xiaomi was the early price changed for the iPhone 5S, iPhone 6 and iPhone 6 Plus in India.

The smartphone 30 of the city from the top of IDC research also saw some Chinese vendors such as Lenovo, Motorola and Xiaomi gaining market share in these cities due to its position as top quality brands.
IDC has also stressed that "increasing the appeal and penetration" cities and towns  instituting an important part of smartphone market in India In the near future. Currently, the top 25 Tier 2 and 3 cities represent about 21.3 percent of the smartphone market in India. It is said that most of the demand for these cities was for the 3G models. However, he notes that with increasing 4G phones and 4G expansion of network presence Airtel, Vodafone, soonly launches The Reliance Jio, smart phones 4G to grow.
The market research firm added that in these cities, economic phones are more than two thirds of the market for sub- $ 100 smartphones.
Commenting on the new data, Jaideep Mehta, CEO, said IDC South Asia, "With increasing penetration of data and greater distance e-commerce, consumers smartphone at level 2 and 3 cities is becoming increasingly aware and demanding. They want  smart phone with the new features and specifications, affordable and convenient options. the next 4G revolution is promising to trigger the next wave of growth of smart phones enabled 4G devices and overtaking 3G devices as the biggest category of smart phones. "